Objective
With a growing Social Media presence, and the launch of a new mantra “The Wellness Effect,” Saatchi & Saatchi Wellness needed to totally revamp their social media look and feel.
The agency tasked me to create a new brand look, feel and voice to stand out from their peers as well as their sister agencies.
SOlution
After I completed a competitive audit, a new POV and a creative strategy I developed a new brand identity that rooted itself deeply in the meaning of “The Wellness Effect,” while leveraging the rich history of the famed agency. Intimate visuals, married to bold graphics and an uplifting voice, gives the agency a bright and powerful stepping stone for its new beginnings.
Role
Creative Director
