Objective
With the impending launch of RINVOQ AD and a recent update to the brand’s look and feel, RINVOQ Complete needed to drive awareness among their followers and patients of all that RINVOQ Complete has to offer. With the success I had with HUMIRA’s social media channel, I was tasked with leading the team in creating the first Facebook and Instagram campaign to spread awareness of these helpful resources.
SOlution
What I created were short form video campaigns that brought awareness to the resources, benefits and support RINVOQ Complete offers patients. Leveraging footage from a recent RINVOQ shoot, each campaign video offers a sharp perspective of the “outlaw” lifestyle the RINVOQ patient leads. Utilizing the new brand look and feel with bold graphical elements and the classic RINVOQ brushstroke, I created a visually stimulating and eye catching campaign to shed light on RINVOQ Complete’s resources for patients.
Role
Creative Director
